Category: Copywriting

Activating The Prospect’s Emotions is The Key to Being Successful in Sales

Posted on Jul 10, 2021

Humans were able to conquer the world because of our distinctive ability to reason.  Yet, no matter how rational you think you are, the truth is we are all slaves to emotions.  Dale Carnegie once said, “when dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion.”  So […]

Market Sophistication: How to Tailor your Message to your Market

Posted on Jun 25, 2021

What’s one of the main reasons why marketing campaigns fail? It’s not the competition.  It’s not how much you invest in the campaign.  Nor the copy.  Nor the ads.  The reason is not knowing your market’s sophistication level – because it means you’re not tailoring your message to your audience. (Check out Episode 11 of […]

AIDA – The Foundation of Copy That Sells

Posted on May 31, 2021

How confident are you that your copy is hitting the target when you click the “send” button? Can you already see your prospects devouring it and your numbers growing?  Or are you leaving it to chance: maybe it’ll hit, maybe it won’t? Although many marketers struggle to craft messages that sell, copywriting is nothing like […]

Why Video Sales Letters (VSLs) Are The Most Effective Way To Sell Online?

Posted on Apr 01, 2018

In this article, we will reveal why Video Sales Letters (VSLs) are one of the most effective marketing methods. You will also find out why your business must take advantage of VSLs and how you can do so. If this year you’re looking to seriously grow your online business then keep reading. We’re about to […]

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