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Running Google Analytics on your WooCommerce E-commerce store is an absolute necessity. Without seeing how your audience behaves on your website, what products they like most, and what holds them back in the buying process you are in the dark. You don’t know what’s working, what isn’t and how you can improve it. This is the path that takes you to business failure. But it doesn’t have to be like this.
By tracking data with Google Analytics, you can start taking data-driven decisions that can propel your business to the next level. Unfortunately, setting up Google Analytics to track the data manually for your WooCommerce store can be a pain.
That’s where MonsterInsights Pro comes into play. This fantastic WordPress plugin integrates seamlessly with your WooCommerce setup with just a few clicks, and has advanced tracking features. This allows you to monitor everything that is happening in your online store.
In this short blog post, we’ll go over how MonsterInsights can help your WooCommerce business thrive, and how you can quickly set it up.
MonsterInsights Google Analytics – Enhanced eCommerce Tracking
MonsterInsights is special because of its Google Analytics Enhanced eCommerce tracking feature. This is a fantastic feature that enables you to monitor the behavior of users across your online store in all its details. Unfortunately, it is not part of the free version of the MonsterInsights plugin. But for those looking to set up an eCommerce business it is indispensable.
Specialized eCommerce Data
MonsterInsights has designed a report precisely to help WooCommerce sellers. You can see the eCommerce Report right from your WordPress dashboard. No need to quit your store, and go to Google Analytics anymore. It’s all right there for you.
Inside you can find all the information you need from conversion rates, the number of transactions, revenue, average order value, and much more! The information can be looked at over multiple different timeframes to enable you to see at a glance how your store is doing.
You can also track very easily which products are doing the best, the quantities you sell, and the percentage of total revenue each product accounts for. With this information you can understand which products are not of interest to your audience, and gather insight into the products you should focus your ad spending. As you refine your ad spending and start targeting the winning products, you’ll see your revenues grow significantly.
Another great feature is being able to see the historical sales for a product.
Historical Product Performance
By being able to see and compare historical performance across different products you gain access to a wealth of information. For example, you understand which products are running out of fashion before it actually starts really impacting you. This allows you to prepare a new array of products to market.
Or you understand when exactly during the week your sales happen most frequently. Maybe your customers purchase on the weekend most often. If that’s the case, then you need to take advantage of this and start targeting your ads around those periods. Or you might see the during public holidays, fewer customers purchase, and you’re spending too much on ads, and seeing little results.
All this allows you to greatly refine your business strategy.
One of our favorite features is being able to see where your traffic comes from. This has been super useful for literarily ALL eCommerce sellers we have been working with. It allows you to understand which traffic sources convert the best, and which are a waste of effort. If you’re getting really fantastic results with Facebook Ads, and very poor results with Google ads, then maybe it’s time to cut back spending on Google. You can instead invest this money in Facebook and get a significantly higher return.
You can see the revenue by referral source, the conversions for each referral source, and knowing your costs, you can make a smart decision. This is key to your WooCommerce store’s success.
And finally and most importantly… what eCommerce seller doesn’t want to know how their customer behaves? Don’t you want to know, for example, how many times it takes a customer to visit your website before making a purchase? Or how many times customers remove a product from their cart? Or how many times they abandon the cart?
Knowing this information gives you key data to better understand where there are problems in your customer’s buying journey. Then you can go ahead and fix these problems. For example, if you see that a large percentage of clients abandon their carts, you can set up an email marketing automation to retarget those customers. Consequently, if you can convert even 10% of those who abandon their carts, you will significantly increase ROI.
To wrap up, the Enhanced E-commerce feature for WooCommerce is currently the easiest and most powerful plugin that’s trending in the market. And this is just the tip of the iceberg. Visit the official MonsterInsights page to see what it can do for your business in much, much greater detail.
Now onto the next stage: setting up MonsterInsights for your eCommerce website.
How Do You Set Up MonsterInsights on Your WordPress Website?
This section is short – but here’s why. It really does take only a single click to turn on MonsterInsights advanced eCommerce tracking feature. No coding. And the plugin does all the Google Analytics changes in the background – without any headaches for you.
The first step is to purchase MonsterInsights Pro. Then head over to WordPress to install the plugin with your license. The plugin is free to install, but not with the advanced eCommerce tracking. That’s why you first need to purchase the Pro version.
And if you’re looking for a guide to install and set up the MonsterInsights plugin we have one. It’s called 14 Easy Steps to Install Google Analytics in WordPress and it covers all the steps of configuring MonsterInsights. We highly encourage you to check it out.
And if you have any questions about the Enhanced eCommerce Tracking feature of MonsterInsights, or how you can integrate the plugin with your WooCommerce store, then don’t hesitate to reach out to us below.