What to Look For in a Sales Funnel Agency?

If you’re looking to create a high-performing sales funnel, hiring an agency is one of the most effective ways to do it. However, there are certain factors you want to keep in mind when looking for the right agency.

The right funnel agency can be the difference between a massive success when launching your funnel, and complete failure. It’s really important to get a serious agency on your side, that understands the game, and has successfully built and launched funnels before.

So below, we’ll share with you our top 7 rules to look for when hiring a sales funnel agency.

Top 7 Rules For Hiring a Sales Funnel Agency

1. The Sales Funnel Agency Specializes in Direct Response Marketing

Sales funnels are all about moving your ideal customers from one step of the funnel to the next. In order to do this successfully, you need an agency that has experience with the entire process.

They’ll be able to advise you on how to structure and position your offers in the funnel, what sort of ads or traffic generation strategies to use, what offers to have, how to better understand your target audience, and guide you through a direct response process of eliciting action from your ideal clients.

You don’t just want an agency that specializes in brand marketing. You want an agency that can get you sales in a predictable way. After all, that’s what funnels are all about. Many new entrepreneurs, unfortunately, make the mistake of going with a bigger agency that focuses on brand marketing.

Unfortunately, while brand marketing may be great for corporate behemoths that have millions to throw away on advertising, it’s not great for individual entrepreneurs that want to hold their every dollar accountable. Direct response marketing means holding your every dollar accountable… it means knowing that for $1 put in, you can get $4 out on the other side of the funnel.

A very effective way to make sure you agency can handle this step is to ask them about their expertise in direct response marketing, and ask them how copywriters will be involved in the process. Ideally, a copywriter should be involved at every stage of the funnel.

2. The Funnel Agency Can Consult You During The Process

Sales funnels are typically very complex, and you need to get a lot of elements right to be successful. Your ads, your landing page, your upsell & cross-sell offers and your backend email marketing must all tie together in a single, functional whole, that addresses the hidden needs and desires of your ideal clients.

That’s not easy to do.

That’s exactly why you’re coming to a sales funnel agency to help you out. And the most important thing you want from them, is that they’re able to guide you step by step through this complicated process so that you end up creating a winning funnel.

Being able to consult with the agency and get real advice when you need it is key to success… it’s what differentiates many winning funnels, from funnels that never take off.

That’s why at TANDA Digital we start with a free 1-hour long sales growth consultation, where we go through the funnel you intend to build, and consult you on exactly what you need to do to maximise your chances of success.

3. Make Sure The Agency Ensures Your Privacy

Let’s face it. You don’t always want to let the world know that you went to the pros to handle your marketing. Many times, it seems more authentic when you can claim that you do your own marketing.

And if that’s the case, one of the essential aspects you want to discuss with the agency upfront is the protection of your privacy. Many funnel agencies liberally share their previous work with other clients, and use logos and similar on their website to show who they’ve worked with.

That’s great for them, but terrible for you.

So our other criteria is that you make sure that the agency ensures your privacy. How can you do this? Well, first you see how open they are about sharing previous client work with you. The more open they are about that, the more likely it is they’ll also be open about sharing the work they do for you with others.

You can also check their website and see what information they share, and otherwise have a look about how many specific, personal details they give away when discussing past work. All agencies have previous work that they have permission to share, but not all work will be of this kind.

At TANDA Digital, privacy is one of our top priorities. Since we work with some high-profile entrepreneurs, we realise how valuable protecting their privacy can be. That’s exactly why we very rarely share information that can identify a client, and will usually only share very general details about the project.

4. The Funnel Agency Has A Tested System For Creating Successful Funnels

You want to hire pros right? That’s why you must ask the prospective agency what kind of system they use to create your funnel, and if they have had success with it. The real pros use a very specific process that has been proven to work again and again.

For example, at TANDA Digital we use a process called Trust Magnification™ to create sales funnels for our clients. It’s an advanced technique that is based on the idea that as competition in your niche increases, customer skepticism increases and the market moves away from an economy based on money, to one based on trust. So the way to tackle the growing competition with your funnel is to work on building trust at every single step.

Our system has yielded explosive results for our clients, and we’re very proud of it. So when you’re interviewing an agency, you’ll want to ask them about what process they’ll go through to make sure your funnel delivers results, and ask the for details. That will help you sift out the agencies who aren’t a good fit.

5. Be Willing to Pay A Good Price If You Want a 6 or 7-Figure Funnel

Hey, do you want to make $1,000 or $100,000? The fact is that in today’s overcrowded marketplace, marketing that gets results is rare and very difficult. An agency must spend a lot of time researching your target audience, getting into their minds, and figuring out how to best position your business in an overcrowded, highly competitive field.

This work is seldom visible to clients, but it is the foundation of a strong funnel. Without it, you’re unlikely to succeed. And one of the biggest mistakes entrepreneurs make is trying to “cheap it out” on their sales funnel. They see that one agency asks for 1/10th of the price of another, and they think “why not? If these guys can do it cheaper…”.

But there usually is a reason for cheaper. The underlying process that they go through is significantly less rigorous, and cheaper becomes more like gambling for you. You could get lucky, but the odds are against you.

Whereas if you pay a good price, you can expect corresponding results from the agency, and also getting the support that you really need along the way. In the end, you have to make up your mind. Do you REALLY want to be successful, or are you just playing around? Because if you really want to be successful, it makes sense to pay top dollar to maximize your odds.

6. The Agency Can Handle The Entire Process For You

A mistake many business owners make is choosing to work with different providers for different aspects of the funnel. Someone will do the ads, someone else will design the funnel, and someone else will create the offerings/promotions.

This doesn’t tend to work well at all. It’s in fact one of the most common mistakes entrepreneurs make. And here’s why: a sales funnel needs to tell a consistent story through the entire journey.

Starting with the ads, the landing page, the design, the copy – all elements involved need to create a well-functioing sales machine. And the easiest way to do that is to have one agency that can take care of the entire process for you.

We realise that many businesses already have providers they like to work with… designers, web developers and so on. If that’s the case, then the recommendation is that the agency is allowed to create the overarching vision together with you for the funnel, and then is allowed to direct these third parties in creating it. In this way you get the best of both worlds.

So ask the agency if they can create the strategy and implement, or guide implementation, across the entire process… from the ads, to the landing page, to creating the right offers and positioning and backend email marketing.

7. The Sales Funnel Agency Can Help You Establish a Unique Mechanism

 When you’re creating a sales funnel (especially in highly competitive industries), there is ONE factor that if you don’t get right, almost nothing else matters. And yes, you can get everything else right, and you’ll still very likely fail.

And that is establishing a unique mechanism. In copywriting this is also called getting the “Big Idea” for a promotion right. And it’s all a matter of finding a unique way to position your product so that you leverage the beliefs and knowledge your customers already have to differentiate your solution favorably from the competition.

Finding the right unique mechanism is the most important work, and you want to make sure that the agency can help you with this. In fact, even if you think you have one, it’s often much better to ask the agency if they’d be willing to look into it, see if it’s the right choice, or if they have a different recommendation to have.

Sales Funnel Agencies have extensive procedures to research customer motivation & use different tools to spy on the competition. Good agencies also have past experience to refer back to and check if a unique mechanism is likely to be suitable to the situation.

And since getting the big idea right is most important, you want to make sure you can get the help you need on it. Otherwise your whole effort and spending may be for naught!

TL;DR

So, to summarize, here are the rules you should keep in mind when searching for a sales funnel agency:

1. The Sales Funnel Agency Specializes in Direct Response Marketing

2. The Funnel Agency Can Consult You During The Process

3. Make Sure The Agency Ensures Your Privacy

4. The Funnel Agency Has A Tested System For Creating Successful Funnels

5. Be Willing to Pay A Good Price If You Want a 6 or 7-Figure Funnel

6. The Agency Can Handle The Entire Process For You

7. The Sales Funnel Agency Can Help You Establish a Unique Mechanism

 If you’d like to work with TANDA Digital on your sales funnel, we’re open to it, but we don’t work with just about anyone. Since we have a limited capacity, we like to select our clients, and work just with the best. This tends to produce the most effective collaborations.

So if you’d like to get started on your sales funnel with us, you can start by completing this short quiz to discover if you’re eligible for a free 1-hour sales growth session with us, where we’ll go over your project, cover the foundational bases, and begin the process of guiding you towards building a powerful sales funnel. If you’re interested, click here to discover if you’re eligible for the free 1-hour sales growth session!

^~loaded^~

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