How We Helped a Premium Enterprise Webflow Partner Sign $70,000 in New Enterprise Contracts in 3 Months

We ran a fully manual, account-based outbound campaign for Gravita without any automation, infrastructure, or bulk sending. Two dedicated SDRs were assigned to the account to operate across timezones, with an Account Executive supervising execution and iterating on messaging in real time.

1. We leveraged our NPOT Methodology™ to build the Campaign Foundation

Before a single message was sent, we used our NPOT Methodology™ to define the pillars of the campaign.

a) Core Differentiation

We positioned Gravita around the outcomes their Webflow Enterprise Partner status actually enables: modernising legacy web infrastructure, reducing marketing opex, and dramatically increasing speed to market. Benn had built real proof around cost reductions Webflow had delivered for banks, fintech and financial services firms and we turned this into the strategic asset at the centre of the campaign, giving prospects something concrete rather than a generic agency pitch.

b) Targeting Strategy

This is where the account-based approach paid off. Rather than targeting by industry alone, we built a precision filter in Sales Navigator around a very specific buying window: VP / Head / Director of Marketing or Product, CMO, CPO, CIO, Head of IT, Head of Transformation, or VP of IT who were between 3 and 12 months into their current role.

The rationale was deliberate. Under 3 months, new leaders are too cautious to initiate significant platform decisions. Over 12 months, they’ve typically already committed to a provider or locked in their stack. In the 3–12 month window, they’re actively looking to make their mark, motivated to do something significant, and genuinely open to the right partner.

We further filtered to enterprise organisations currently running on platforms like HubSpot CMS, WordPress, Contentful, Craft CMS, and similar, companies with the scale to feel the pain of slow development cycles and high opex, and the right profile to benefit from a Webflow migration.

c) Qualification Signals

Rather than booking any interested prospect, we defined a set of qualification signals that SDRs used to prioritise and validate accounts before and during outreach:

1. Marketing team of 2+ with acknowledged development speed bottlenecks
2. Explicit or implied intention to migrate platform
3. Engagement with cost optimisation content, or requests for problem/solution material
4. Publicly discussing platform challenges on LinkedIn
5. Recently hired a marketing or product leader from a Webflow-using organisation

Accounts showing two or more of these signals were prioritised. This kept the pipeline tight and meant every booked meeting had genuine context behind it.

d) Messaging & Channel Strategy

Since this was cold outreach to enterprise-grade clients, we decided to focus outreach on LinkedIn, not cold email. This was a significant decision, because outreach from LinkedIn provides a lot more context about the person reaching out (you can see their profile / credibility), which email doesn’t. It also encourages a conversation rather than a one-off transaction or a salesy approach.

We ran a dual-track on LinkedIn: connection requests with personalised notes followed by DMs, and InMails for additional volume. All outreach was written and sent manually by the two SDRs, without sequences or automation tools.

Messaging led with the cost and speed narrative, referencing the financial services proof assets where appropriate. Each message was tailored to the individual’s role, their company’s current platform, and where possible, a relevant signal (a LinkedIn post about platform frustration, a recent hire, a publicly visible rebrand or migration signal).

e) Pipeline & Response Management

The Account Executive oversaw all live conversations, reviewed replies with the SDRs, and made rapid adjustments to messaging and qualification criteria based on what was resonating. As Benn noted himself in the video testimonial, early in the campaign we were still calibrating how Gravita sold but the feedback loop between SDRs and the AE meant that when something wasn’t landing, it was fixed within days, not months.