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Activating The Prospect’s Emotions is The Key to Being Successful in Sales

Posted on Jul 10, 2021

Humans were able to conquer the world because of our distinctive ability to reason.  Yet, no matter how rational you think you are, the truth is we are all slaves to emotions.  Dale Carnegie once said, “when dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion.”  So […]

Market Sophistication: How to Tailor your Message to your Market

Posted on Jun 25, 2021

What’s one of the main reasons why marketing campaigns fail? It’s not the competition.  It’s not how much you invest in the campaign.  Nor the copy.  Nor the ads.  The reason is not knowing your market’s sophistication level – because it means you’re not tailoring your message to your audience. (Check out Episode 11 of […]

Blue Oceans vs Red Oceans: What’s the Right Strategy For Your Business?

Posted on Jun 19, 2021

For decades now, we have heard amazing stories about innovators and the ideas that revolutionized the globe. Whether you have a business or not, at some point, you must have wondered if you could be the next Gates, Musk, or Jobs. To be the one who has that genius idea that changes the world forever.  […]

How to Use Content Marketing as the Growth Engine of Your Business

Posted on Jun 11, 2021

Have you spent thousands on traditional marketing or PPC advertising with little to no results?  This article will teach you how to grow your business organically through content marketing. It will discuss some of the benefits of creating and publishing content. You will also learn how to build a successful content marketing strategy.  The Content […]

AIDA – The Foundation of Copy That Sells

Posted on May 31, 2021

How confident are you that your copy is hitting the target when you click the “send” button? Can you already see your prospects devouring it and your numbers growing?  Or are you leaving it to chance: maybe it’ll hit, maybe it won’t? Although many marketers struggle to craft messages that sell, copywriting is nothing like […]

How To Make People Like You And Build Win-Win Relationships

Posted on May 27, 2021

If you don’t know how to make something happen, most probably you know somebody who does. If not, you know somebody who knows somebody who does…  In fact, the “six handshakes” rule claims that each of us is six social connections away from any other person in the world! So you surely know someone who […]

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