Our Direct Response Marketing Blog

Most people start in business without a clue about what their competitors are up to, how they’re getting customers, what they’re promising them, and how they’re fulfilling that promise. New entrepreneurs tend to be concerned with their idea, especially with creating something truly unique or selling a unique product in eCommerce. And there’s nothing wrong […]

Marketing is the most powerful component of your eCommerce business. It’s so powerful, that even supposing you have a “me-too” product and activate in a crowded niche, using a business model with low barriers to entry (such as dropshipping) you can still make big money. Proof? That’s what I’ll show you today. We’re going to […]

It almost destroyed me. And it caused me to waste 4 years of my life. It led me to depression and anxiety and stripped me of my locus of control. It led me to think that nothing matters and stopped me from taking action towards my business dreams. But I didn’t know it. Because it […]

I was at the edge of the abyss… thinking to take the jump into the unknown and leave the safety of what I knew (which was not much) to start a business for myself. Live the dream… the problem? I simply didn’t know how. It all looks so uncertain. And if you’re anything like I […]

You’ve started an online business, or you’re growing an existing brick & mortar one through the internet. But, for one reason or another you’re not satisfied. You’re working too much. You have less free time than you desire. You don’t have time to travel enough. Or spend with your family… You’ve tried a bunch of […]

Providing superior value and growing your business depends on one essential thing: your ability to strategically analyze the needs of your target customers. The better you are able to pinpoint their needs, the better you’ll be at fulfilling them – which means that they’ll choose you over your competitors, and on top of that they’ll […]