About The Firm.

We operate in the space between strategy and execution where accountability is highest. We take decisions and oversee the implementation for you.

Founding Purpose.

TANDA Digital was founded on a simple observation: the firms that advise on go-to-market strategy don’t run campaigns, and the firms that run campaigns don’t think strategically.

Clients are left to fix the gap themselves, and that’s where execution breaks down. We built TANDA Digital to close that gap.

Operating Philosophy.

We step in to fix broken execution by doing the core thinking first and then staying accountable for downstream results.

Radical Candour

We tell the truth through honest communication, even when challenging, because facing reality provides everyone a chance to grow.

Thought Before Deed

We believe in discovery followed by crafting strategy before jumping into implementation to ensure key objectives are mapped and met.

Ownership of Outcome

We step in and act across the entire execution chain to ensure commercial outcomes are delivered.

Expertise First, Technology Second

We believe that results stem from expertise which is only amplified by technology when correctly implemented.

Consultative Engagement

We use a consultative approach to ensure our interactions are empathetic, insightful, and tailored to your company's specific needs.

Firm Principals

Tudor Dumitrescu

Chief Executive Officer

Tudor is the founder of TANDA Digital and the strategic mind behind the firm’s account development systems.

With a background in engineering, direct response, and outbound growth, he helps clients clarify their market, sharpen their positioning, and build the outreach strategy required to create qualified conversations with high-value accounts.

Outside of work, Tudor enjoys reading, training, chess, and studying business strategy.

Anda Dumitrescu

COO & Head of Legal

Anda leads the operational and legal backbone of TANDA Digital.

A lawyer by training, she ensures the firm’s growth systems remain compliant, structured, and well-managed overseeing the internal coordination required to support successful client engagements.

Outside of TANDA Digital, Anda enjoys travelling, discovering new places, and spending time with family.