Mission.
At TANDA Digital, we’re pioneering the ethical application of artificial intelligence to transform outbound B2B marketing into a science with proven principles. While others use AI to automate broken approaches, we’re creating systems where technology amplifies human connection, proving that the most ethical approach is also the most effective. By 2030, we will empower 5,000 companies with AI-enhanced growth systems that set a new standard where businesses succeed because of their principles, not despite them.
Tudor Dumitrescu
Values.
Radical Candour
We tell the truth through honest communication, even when challenging, because facing reality provides everyone a chance to grow.
AI for Human Potential
We develop technology that elevates human capabilities and connections, never to manipulate or replace meaningful relationships.
Results-Driven
We take full responsibility for delivering measurable results through our work. Unlike others in the industry who overpromise we don't profit unless you do.
Consultative Engagement
We use a consultative approach to ensure our interactions are empathetic, insightful, and tailored to your company's specific needs.
Long Term Sustainability
We always favor high-standard, win-win solutions that give you a competitive edge. Once implemented, they’re there to stay.
Insights.
We'll deliver you actionable business development insights in your inbox every week to help you grow.
Story.
TANDA Digital was founded at the intersection of psychology and persuasion, crafting direct response campaigns where every word is engineered to spark action. With over 12 years of experience, the team moved beyond copywriting to build B2B growth systems rooted in the science of influence, generating millions in client revenue.
But what truly sets TANDA Digital apart isn’t just experience or results—it’s an obsession with what actually moves people.
Operating from a former Cold War intelligence center — a place built to uncover secrets and decode human behavior — TANDA Digital adopted that same mindset to develop the Zeigarnik Response Trigger™. This breakthrough, inspired by 1920s Russian psychologist Bluma Zeigarnik and reportedly used by Eastern bloc intelligence services to gain influence and leverage, taps into the mind’s obsession with unfinished business.
Every campaign is engineered to create an open loop in the prospect’s mind, activating their natural drive for closure. That’s why clients consistently see 2–4x more replies than the industry average.
Team.
Anda Nastase
COO & Head of Legal
A lawyer by training, Anda is the legal brain who ensures our growth systems remain GDPR compliant and she is responsible for managing client projects. She organises all the activities behind the scenes that are required to ensure success for our clients.
Outside of TANDA Digital, Anda loves to travel around the world and visit exciting places!
Rehan Younas
Head of Lead Gen
Rehan is the go-to person when it comes to producing world-class outreach campaigns. With a background in lead generation & appointment setting, he’s the key to building a consistent pipeline of leads for our clients.
Rehan likes to spend his free time reading and studying new strategies to produce growth.
Cristian Puiu
Head of Copywriting
Cristian has a background in world-class direct response marketing and building high converting sales funnels. He focuses on advising clients on their business growth & crafting words that sell their offers.
When he’s not working, Cristian can often be found at the gym doing a different kind of work 🙂
Ioan Mateescu
Partnerships Director & Account Executive
Ioan is the go-to person when you have a campaign that’s not working. With a background in entrepreneurship, he also heads a software startup, and has a very extensive network that can come in useful for our clients.
Ioan likes to spend his free time reading libertarian thinkers who advocate free markets as the solution to society’s ills.
Adelina Dobrila
Client Success Manager
Adelina ensures that our clients have the support that they need through out the process of growing their agencies. She manages the day-to-day minutiae so that everything flows smoothly.
When she’s not working, Adelina loves to travel and eat out at exotic restaurants around the world.
Elena Konovalova
Customer Support Advisor
Elena has an in-depth understanding of the value we deliver for agencies, and she’s your go-to person when it comes to support and getting the answers you need.
In her free time, Elena loves going for walks in beautiful parks with her two dogs, Bruno and Rose.
Locations.
