How We Helped an AI Vision Inspection System Manufacturer Generate 36 New Appointments & 7 New Clients in 6 Months

The engagement combined strategic consulting, full-stack technical implementation, messaging development, and ongoing sales enablement.

1. Prospecting & Data Enrichment

We began by defining a precise Ideal Customer Profile (ICP) focused on U.S.-based manufacturers that could immediately benefit from AI vision inspection: companies where defect detection, compliance, or manual inspection remained a bottleneck.

Our research targeted operations, quality, and automation leaders within the automotive, machining, medical device, electronics, and food & beverage sectors.

To build the dataset, we combined AI-assisted lead research with human verification. Our team:

• Aggregated data from industrial directories, trade registries, and manufacturing databases.

• Used custom scraping tools we built internally to identify companies mentioning automated inspection or Six Sigma initiatives.

• Enriched each record with firmographic and technographic attributes such as production volume, plant size, automation maturity, and contact roles.

This created a dataset of decision-makers with verified intent and technical alignment, ensuring that every outbound touchpoint was relevant and high-quality.

2. Messaging & Value Proposition Refinement

Although the client’s technology was cutting-edge, their value proposition was highly technical and complex, often difficult for non-engineering stakeholders to grasp quickly. Through several consulting sessions, we helped simplify and clarify the messaging to emphasize outcomes rather than algorithms.

We restructured the core narrative around three key value drivers:

1. Throughput Efficiency – Increasing inspection speed without adding headcount.

2. Error Prevention – Reducing defect escape rate and waste before packaging or assembly.

3. Seamless Integration – Deploying vision systems that plug directly into existing PLCs, cameras, and conveyor systems with minimal disruption.

We then wrote and tested multi-angle outreach sequences, balancing technical credibility with clarity and brevity. Every message was concise, human, and conversational designed to start a dialogue rather than deliver a pitch.

3. Cold Email Infrastructure Setup

To support high-volume outreach safely, we built a 10-account sending infrastructure using dedicated domains and advanced deliverability protection. Each domain was individually configured with SPF, DKIM, and DMARC, then warmed up through AI-based human-like exchanges to ensure strong inbox placement.

We layered this with our proprietary email rotation and throttling system, allowing hundreads of emails to be sent each week with zero risk to domain reputation.

Deliverability averaged above 97% inbox rate, giving the campaigns maximum visibility with minimal bounce rates.

4. CRM Integration & Automation Layer

To centralize visibility, we integrated the entire outbound system directly with the client’s HubSpot CRM. Every lead contacted, responded, or qualified through our system was automatically pushed into HubSpot with real-time status updates.

We also implemented:

• Two-way sync between our sending infrastructure and HubSpot, ensuring all lead statuses (e.g., replied, booked, not interested) were instantly updated.

• An AI-based reply classification system that analyzed every inbound message and categorized it as Interested, Referral, Not Now, Unsubscribe, or Spam.

• Automated triggers that flagged Interested or Qualified replies for immediate SDR follow-up.

This removed all manual data entry, letting our SDR focus 100% on booking appointments.

5. SDR Implementation & Sales Enablement

To handle the growing volume of qualified replies, we embedded one of our trained SDRs into the client’s operation. The SDR was fully briefed on the client’s product, use cases, and technical language, and became the first line of response for all cold email leads.

Their responsibilities included:

• Managing and replying to all responses from 10 mailboxes.

• Qualifying prospects based on fit, budget, and implementation readiness.

• Scheduling calls directly into the sales team’s calendars.

• Maintaining lead hygiene and progression in HubSpot.

In parallel, we coached the internal sales team on best practices for transitioning qualified leads from cold outreach into technical demo calls including objection handling, framing ROI discussions, and managing pilot project negotiations.

6. Reporting & Continuous Optimization

We monitored campaign data weekly and produced detailed analytics reports on volume, open rates, replies, and booked meetings. By analyzing engagement by industry and role, we continually refined targeting gradually shifting emphasis toward the most responsive verticals (automotive and medical device manufacturing).

Weekly syncs ensured full alignment, while real-time Slack communication allowed rapid iteration messages, ICP tweaks, and new angles could be tested within hours, not weeks.